Tag Archives: behavioural insight

Book review: The Last Mile by Dilip Soman

Side by side, the two books feel very different. To give you a crap analogy, Shotton’s book is like Nirvana’s Nevermind: catchy tunes, beautifully produced and full of cross-over hits. Anyone can get into it. Soman’s is more like Nirvana’s Incesticide: pure, rewarding after repeat exposure but one for committed fans only. Continue reading

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Posted in Behavioural Economics, Books, Market Research, Marketing Research | Tagged , , , | 2 Comments

Mindjam: a creative sprint for the British Red Cross

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading

Posted in Behavioural Economics, Conferences, Consumer Psychology, Market Research, Methods, Strategy, UX | Tagged , , , , , , , | 1 Comment