Category Archives: Behavioural Economics

Oasis vs. Prudential: two very different honesty plays

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment

Amazon mobile: the interface dictates the behaviour

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading

Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Book review: Decoded, Phil Barden

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments

Is asking “why” a reckless act?

“People are rational? Nope. People make good witnesses of their own lives? Nope. People will give you the same answer before and after lunch? Er…nope.” Tom Ewing on the Marketing Society’s blog The consensus on how humans make decisions has … Continue reading

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Behavioural economics – implications for research and planning

I’ve been thinking about what behavioural economics (BE) means for research and planning. How do incorporate ‘decision science’ into research? How do we line up our recommendations so that they can easily be picked up by others trying to inculcate … Continue reading

Posted in Behavioural Economics, Consumer Psychology, Marketing Research, Planning | 2 Comments

Understanding consumers

Most of the issues market research seeks to answer are complex: overlapping several methods that cover attitudes, behaviour and context give us the best chance of getting us to a solution.
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Posted in Behavioural Economics, Consumer Psychology, Marketing Research | Tagged | 4 Comments