Monthly Archives: November 2018

Three ways to think about value: scarcity, context and signalling

Scarcity, context & signalling. I’d argue we value what we believe in, and that belief is largely driven by scarcity, context & signalling. Here’s as brief a summary as I can manage.

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Posted in Behavioural Economics, Market Research, Strategy | Tagged , , , , , , , , , | Leave a comment

APG Noisy Thinking: a planning surgery with Les Binet and Sarah Carter

Billed as a “planning surgery” it was an opportunity to pose questions to and discuss the finer points of marketing strategy in a confidential environment. Continue reading

Posted in Advertising, Market Research, Marketing Research, Methods, Planning, Qualitative research | Tagged , , , , | 1 Comment