Category Archives: Consumer Psychology

The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

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A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

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Oasis vs. Prudential: two very different honesty plays

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading

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Summer reading

Summer is here: the work-related reading in my suitcase alongside the latest Jack Reacher barnstormer is… Continue reading

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The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris)

Those of us over the age of 35 can remember life before the internet. In the End of Absence Michael Harris examines the impact it has had on our lives. Continue reading

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Inspiration in retail: Tracey Neuls

This quarter’s Intelligent Life magazine has a profile of Canadian designer Tracey Neuls. Her Shoreditch outlet is as much gallery space as it is shop. I like the merging of the two worlds. The setting casts the product in a … Continue reading

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Cultural capital and market research

Cultural capital is a useful concept to decode the world around us. Continue reading

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Book review: It’s complicated – the social lives of networked teens by Danah Boyd

Listen: if you want to feel sorry for young people, Danah Boyd’s It’s complicated is a good place to start. Continue reading

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The price placebo effect

Our expectations delude us: it’s just a matter of degree. Continue reading

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Impressions from the MRS Conference 2014

Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading

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