Category Archives: Consumer Psychology

How defaults reinvented workplace pensions

Posted on June 10, 2019 by

It’s easy to get downhearted when you think about politics. So let’s take a moment to be cheerful in these hyper-partisan, Brexity times. Sometimes politicians do leave legacies that make a real difference to people’s lives. In 2012 there was … Continue reading →

Posted in Behavioural Economics, Behavioural Science, Consumer Psychology, Market Research | Tagged , , , , , , | Leave a comment

Book Review – The Elephant in the Brain

Posted on June 22, 2018 by

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading →

Posted in Behavioural Economics, Books, Consumer Psychology, Market Research, Marketing Research | Tagged , , , , , , , , | 1 Comment

Nudgestock 2018

Posted on June 13, 2018 by

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading →

Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market Research, Marketing, Marketing Research | Tagged , , , , , , , , , , , | 4 Comments

Disclosing a conflict of interest can have strange unintended consequences

Posted on April 25, 2018 by

Disclosing a conflict of interest can have a range of unintended consequences. Some of these disadvantage the consumer. Continue reading →

Posted in Behavioural Economics, Books, Choice, Consumer Psychology, Market Research, Marketing Research | Tagged , , , , , , | Leave a comment

Mindjam: a creative sprint for the British Red Cross

Posted on February 12, 2018 by

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading →

Posted in Behavioural Economics, Conferences, Consumer Psychology, Market Research, Methods, Strategy, UX | Tagged , , , , , , , | 1 Comment

Help! A canvass bag is following me around the internet!

Posted on November 21, 2017 by

Just because you happen upon a product online it doesn’t mean it should follow you around until you relent and buy it. Continue reading →

Posted in Consumer Psychology, Marketing Research | Tagged , , | 1 Comment

Transitions: a sweet spot for behaviour change

Posted on October 27, 2017 by

Danny Kahneman introduced “the best idea I ever heard in psychology” on this week’s Freakonomics podcast. Continue reading →

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The unreasonable consumer

Posted on November 23, 2016 by

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading →

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A lament for the Millennials

Posted on October 30, 2015 by

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading →

Posted in Consumer Psychology, Demographic change, Social Media, Technology | Tagged , , , , | 2 Comments

Oasis vs. Prudential: two very different honesty plays

Posted on August 28, 2015 by

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading →

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment