Category Archives: Consumer Psychology

Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

Advertisements
Posted in Behavioural Economics, Books, Consumer Psychology, Market research, Marketing Research | Tagged , , , , , , , , | Leave a comment

Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market research, Marketing, Marketing Research | Tagged , , , , , , , , , , , | 4 Comments

Disclosing a conflict of interest can have strange unintended consequences

Disclosing a conflict of interest can have a range of unintended consequences. Some of these disadvantage the consumer. Continue reading

Posted in Behavioural Economics, Books, Choice, Consumer Psychology, Market research, Marketing Research | Tagged , , , , , , | Leave a comment

Mindjam: a creative sprint for the British Red Cross

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading

Posted in Behavioural Economics, Conferences, Consumer Psychology, Market research, Methods, Strategy, UX | Tagged , , , , , , , | 1 Comment

Help! A canvass bag is following me around the internet!

Just because you happen upon a product online it doesn’t mean it should follow you around until you relent and buy it. Continue reading

Posted in Consumer Psychology, Marketing Research | Tagged , , | 1 Comment

Transitions: the sweet spot for behaviour change

Danny Kahneman introduced “the best idea I ever heard in psychology” on this week’s Freakonomics podcast. Continue reading

Posted in Behavioural Economics, Consumer Psychology, Decision Science, Market research, Marketing Research, Methods | Tagged , , , , | Leave a comment

The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

Posted in Conferences, Consumer Psychology, Customer Experience, Market research, Strategy | Tagged , , , | Leave a comment

A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

Posted in Consumer Psychology, Demographic change, Social Media, Technology | Tagged , , , , | 2 Comments

Oasis vs. Prudential: two very different honesty plays

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment

Summer reading

Summer is here: the work-related reading in my suitcase alongside the latest Jack Reacher barnstormer is… Continue reading

Posted in Books, Consumer Psychology, Media, UX | Tagged , , , , | Leave a comment