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Blogs I Follow
Category Archives: Consumer Psychology
Consumers Are Becoming Wise to Your Nudge
The lesson I take from our study? Feedback loops affect the efficacy of behavioral interventions more than we realize. Continue reading
How defaults reinvented workplace pensions
It’s easy to get downhearted when you think about politics. So let’s take a moment to be cheerful in these hyper-partisan, Brexity times. Sometimes politicians do leave legacies that make a real difference to people’s lives. In 2012 there was … Continue reading
Book Review – The Elephant in the Brain
“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading
Nudgestock 2018
Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading
Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market Research, Marketing, Marketing Research
Tagged Behavioural Science, Caroline Webb, Dating sites, Facebook dating, How to have a good day, John Kay, Mark Brooks, Nicholas Christakis, Nudgestock 2018, Ogilvy, Ogilvy Change, Rory Sutherland
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Disclosing a conflict of interest can have strange unintended consequences
Disclosing a conflict of interest can have a range of unintended consequences. Some of these disadvantage the consumer. Continue reading
Mindjam: a creative sprint for the British Red Cross
Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading
Transitions: a sweet spot for behaviour change
Danny Kahneman introduced “the best idea I ever heard in psychology” on this week’s Freakonomics podcast. Continue reading
The unreasonable consumer
Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading
Posted in Conferences, Consumer Psychology, Customer Experience, Market Research, Strategy
Tagged Adam Morgan, revolut, technology, uber
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A lament for the Millennials
Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading
Posted in Consumer Psychology, Demographic change, Social Media, Technology
Tagged identity, Millennials, Social behaviour, Social media, technology
2 Comments