Category Archives: Social Media

A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

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Posted in Consumer Psychology, Demographic change, Social Media, Technology | Tagged , , , , | 2 Comments

Book review: It’s complicated – the social lives of networked teens by Danah Boyd

Listen: if you want to feel sorry for young people, Danah Boyd’s It’s complicated is a good place to start. Continue reading

Posted in Consumer Psychology, Demographic change, Ethnography, Marketing Research, Media, Social Media | Tagged , , , | Leave a comment

Advertising that breaks the fourth wall is doing my head in

Self-referential advertising abounds. Continue reading

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

The end of the recruiter?

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading

Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX | Tagged , , | 2 Comments

Twitter surveys: the respondent experience

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading

Posted in Market research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

Pizza Express vouchers: devaluing the brand one discount at a time

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading

Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media | Tagged , , | 3 Comments

64 things you need to know now for then, Ben Hammersley

A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading

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MRS award nomination

Brass have been nominated for the ASC / MRS Technology Award 2011 for our tool The online influence map.  This is our analysis tool to score, rank and visualise the level of influence social media contributors (bloggers and tweeters) have. … Continue reading

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What is influence? Brass at Social Media Week London

The subject of ‘influence’ in social media is hotly debated. It’s sure to be a hot topic at the events and panel discussions in Social Media Week London this week. We have jumped in and added to the debate with … Continue reading

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