Monthly Archives: November 2012

Pizza Express vouchers: devaluing the brand one discount at a time

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading

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Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media | Tagged , , | 3 Comments

7 reasons Comet failed

Comet’s failure paints a bleak picture for bricks and mortar retail. Today’s Observer summed up its woes concisely. Clear themes stand out: Continue reading

Posted in Market research, Retail, Strategy | Tagged , , , | 1 Comment