Tag Archives: Ogilvy

Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

Advertisements
Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market Research, Marketing, Marketing Research | Tagged , , , , , , , , , , , | 4 Comments

Confessions of an Advertising Man, 50 years on

It’s 50 years since David Ogilvy’s Confessions of an Advertising Man was published. Ogilvy’s crisp, vivid writing hasn’t suffered with age. Continue reading

Posted in Books | Tagged , | Leave a comment