Category Archives: Neuroscience

The challenges of media research

Media owners use research to prove that their media channels work and are good value to their customers, the advertisers. Advertisers rely on research to show that advertising has worked both creatively and in terms of media choice. Both need to understand how people use media and receive messages. This sets the challenge for media research Continue reading

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WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

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