Monthly Archives: July 2012

64 things you need to know now for then, Ben Hammersley

A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading

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Deconstructing qual: the Unilever Qualitative Researcher Accreditation Programme

There was suspiciously little competition for the canapés at the Association for Qualitative Research’s AGM on Wednesday. Hunger was stunted. A delegation from Unilever had come to quell the hearsay about their qualitative research accreditation programme. Concerned at the variation … Continue reading

Posted in Market Research, Marketing Research, Qualitative research | Tagged , | 2 Comments