Category Archives: Behavioural Science

How defaults reinvented workplace pensions

It’s easy to get downhearted when you think about politics. So let’s take a moment to be cheerful in these hyper-partisan, Brexity times. Sometimes politicians do leave legacies that make a real difference to people’s lives. In 2012 there was … Continue reading

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Using behavioural science to unlock customer opportunities: keeping it SASSY at Leeds Digital Festival

This month Trinity McQueen were delighted to take part in the fourth annual Leeds Digital Festival. Comprising 200+ events over eleven days it’s a great showcase for innovation in the city. My presentation focussed on applying behavioural science. It’s something … Continue reading

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Are people getting wise to the nudge?

Behavioural interventions influence customer perceptions of brands beyond individual transactions.   Continue reading

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