Tag Archives: Radio 4

The price placebo effect

Our expectations delude us: it’s just a matter of degree. Continue reading

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Jonathan Ive and Don Norman on beauty

Jonathan Ive, creates beauty. Don Norman helps us decode it.
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Posted in Consumer Psychology, Market research, Marketing, Technology | Tagged , , , , , | 2 Comments

Let the evidence fit the theory

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading

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