Category Archives: Technology

WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

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A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

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Nothing ever becomes real ’til it is experienced

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking

Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
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The end of the recruiter?

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading

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7 skills that separate great from average researchers: originally published on Brand Republic

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading

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64 things you need to know now for then, Ben Hammersley

A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading

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Jonathan Ive and Don Norman on beauty

Jonathan Ive, creates beauty. Don Norman helps us decode it.
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Let the evidence fit the theory

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading

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