Category Archives: Technology

Digital Darwinism by Tom Goodwin: book review

Digital Darwinism was published in April to some acclaim. Goodwin is a master of the pithy aphorism. My question was whether there would be depth behind the soundbites. Continue reading

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Market research and technology: the future

Insight is a deeply human act. Or to put it another way, a hard AI problem. Continue reading

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Market research and technology: past & present

In my 17 years in the industry I’ve seen online data collection go from something clients viewed with suspicion to our primary means of quantification. The proliferation of MR platforms and tools presents researchers with a new challenge: keeping pace with tech. Continue reading

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WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

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A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

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Nothing ever becomes real ’til it is experienced

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking

Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
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The end of the recruiter?

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading

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7 skills that separate great from average researchers: originally published on Brand Republic

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading

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