-
Recent Posts
Archives
- November 2020
- October 2020
- November 2019
- October 2019
- July 2019
- June 2019
- May 2019
- March 2019
- January 2019
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- November 2017
- October 2017
- September 2017
- May 2017
- March 2017
- February 2017
- November 2016
- September 2016
- June 2016
- March 2016
- October 2015
- September 2015
- August 2015
- July 2015
- April 2015
- February 2015
- January 2015
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- October 2013
- September 2013
- July 2013
- June 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- June 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
Categories
- Advertising
- Awards
- Behavioural Economics
- Behavioural Science
- Big data
- Books
- Branding
- Careers
- Cars
- Choice
- Conferences
- Consumer Psychology
- Customer Experience
- Decision Science
- Demographic change
- Ethnography
- Events
- Market Research
- Marketing
- Marketing Research
- Media
- Methods
- Neuroscience
- Planning
- Qualitative research
- Retail
- Social Media
- Strategy
- Technology
- Television
- Uncategorized
- UX
- WARC
Blogs I Follow
Category Archives: Technology
Digital Darwinism by Tom Goodwin: book review
Digital Darwinism was published in April to some acclaim. Goodwin is a master of the pithy aphorism. My question was whether there would be depth behind the soundbites. Continue reading
Posted in Books, Marketing Research, Technology
Tagged Adaption, business, Digital Darwinism, Kevin Kelly, Peter Thiel, The Inevitable, Tom Goodwin, Trends, Zero to One
Leave a comment
Market research and technology: the future
Insight is a deeply human act. Or to put it another way, a hard AI problem. Continue reading
Market research and technology: past & present
In my 17 years in the industry I’ve seen online data collection go from something clients viewed with suspicion to our primary means of quantification. The proliferation of MR platforms and tools presents researchers with a new challenge: keeping pace with tech. Continue reading
Posted in Market Research, Marketing Research, Technology
Tagged Ethos, Insightplatforms, Mural, Remesh, Toluna Quick Surveys
Leave a comment
A lament for the Millennials
Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading
Posted in Consumer Psychology, Demographic change, Social Media, Technology
Tagged identity, Millennials, Social behaviour, Social media, technology
2 Comments
Nothing ever becomes real ’til it is experienced
There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading
Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR
Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading
Posted in Consumer Psychology, Methods, Qualitative research, Technology
Tagged EEG, Electroencephalography, Galvanic Skin Response, GSR
Leave a comment
Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking
Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading
The end of the recruiter?
Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading
Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX
Tagged Henry Tsai, TaskRabbit, technology
2 Comments
7 skills that separate great from average researchers: originally published on Brand Republic
There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading
Posted in Careers, Market Research, Marketing Research, Qualitative research, Technology
Tagged Brand Republic, business, Careers, marketing, Our Price, research, technology
2 Comments