Category Archives: Technology

WARC Brainy Bar 3

Posted on September 21, 2016 by

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading →

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Posted in Marketing Research, Methods, Neuroscience, Technology | Tagged , , , , | Leave a comment

A lament for the Millennials

Posted on October 30, 2015 by

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading →

Posted in Consumer Psychology, Demographic change, Social Media, Technology | Tagged , , , , | 2 Comments

Nothing ever becomes real ’til it is experienced

Posted on March 31, 2014 by

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading →

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Posted on June 13, 2013 by

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading →

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking

Posted on June 6, 2013 by

Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading →

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The end of the recruiter?

Posted on April 10, 2013 by

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading →

Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX | Tagged , , | 2 Comments

7 skills that separate great from average researchers: originally published on Brand Republic

Posted on January 22, 2013 by

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading →

Posted in Careers, Market research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

64 things you need to know now for then, Ben Hammersley

Posted on July 30, 2012 by

A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading →

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Jonathan Ive and Don Norman on beauty

Posted on May 26, 2012 by

Jonathan Ive, creates beauty. Don Norman helps us decode it.
Continue reading →

Posted in Consumer Psychology, Market research, Marketing, Technology | Tagged , , , , , | 2 Comments

Let the evidence fit the theory

Posted on April 13, 2012 by

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading →

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