Category Archives: Marketing

Oasis vs. Prudential: two very different honesty plays

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment

The mail men: TMc research launches new Royal Mail advertising campaign

If you are on the tube this week look out for a new campaign from Royal Mail. The Mail Men aims to reach media planners, buyers & advertising clients to educate them about the unique role of mail as part … Continue reading

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Inspiration in retail: Tracey Neuls

This quarter’s Intelligent Life magazine has a profile of Canadian designer Tracey Neuls. Her Shoreditch outlet is as much gallery space as it is shop. I like the merging of the two worlds. The setting casts the product in a … Continue reading

Posted in Branding, Consumer Psychology, Customer Experience, Marketing, Retail, Uncategorized | Tagged , | Leave a comment

Oversupply, overload and overconfidence: themes from this week’s reading

Oversupply, overload and overconfidence: themes from this week’s reading Continue reading

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Advertising that breaks the fourth wall is doing my head in

Self-referential advertising abounds. Continue reading

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

Amazon mobile: the interface dictates the behaviour

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading

Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

Pizza Express vouchers: devaluing the brand one discount at a time

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading

Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media | Tagged , , | 3 Comments

Jonathan Ive and Don Norman on beauty

Jonathan Ive, creates beauty. Don Norman helps us decode it.
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Posted in Consumer Psychology, Market research, Marketing, Technology | Tagged , , , , , | 2 Comments

A manifesto for testing ideas

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading

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