Monthly Archives: June 2010

Facebook & identity

“You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example … Continue reading

Posted in Consumer Psychology | Tagged , , | 2 Comments

The election online: a customer journey

It used to be one of those things that were passed down the generations, like playing the piano or having blue eyes. Who you vote for – or whether you vote at all – has always been influenced by family ties. … Continue reading

Posted in Marketing | Tagged , | 1 Comment