Tag Archives: marketing

7 skills that separate great from average researchers: originally published on Brand Republic

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading

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Posted in Careers, Market research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

A manifesto for testing ideas

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading

Posted in Marketing, Marketing Research, Methods | Tagged , , , , , , | Leave a comment