Tag Archives: Dr Ali Goode

WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice

The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.

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Posted in Awards, Behavioural Economics, Conferences, Decision Science, Market Research, Marketing, Marketing Research, WARC | Tagged , , , , | 2 Comments