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Nothing ever becomes real ’til it is experienced

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading

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If you want to gather honey, don’t kick over the beehive…

Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading

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