Tag Archives: book review

Book review: The Last Mile by Dilip Soman

Side by side, the two books feel very different. To give you a crap analogy, Shotton’s book is like Nirvana’s Nevermind: catchy tunes, beautifully produced and full of cross-over hits. Anyone can get into it. Soman’s is more like Nirvana’s Incesticide: pure, rewarding after repeat exposure but one for committed fans only. Continue reading

Advertisements
Posted in Behavioural Economics, Books, Market Research, Marketing Research | Tagged , , , | 2 Comments