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Blogs I Follow
Category Archives: Methods
Reference bias: what does “good” look like?
A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually works each year (see below). National rank in conscientiousness vs. average … Continue reading
Are we all anthropologists now?
Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading
Posted in Ethnography, Marketing Research, Methods, Qualitative research
Tagged Anthropology, BBC Radio 4, Dr Farrah Jarral, ReD Associates, UCL, Why we post
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What happens to today’s opinions tomorrow?
Byron Sharp’s How Brands Grow is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them … Continue reading
Posted in Books, Decision Science, Market Research, Methods
Tagged Byron Sharp, How Brands Grow, William Gull
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Crime is falling, and nobody knows why
Our models of reality are only models, not reality itself. We should be more realistic in expectations of what we can – and cannot – control. Continue reading
Posted in Market Research, Methods
Tagged Andrew Rawnsley, British Crime Survey, Crime
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Nothing ever becomes real ’til it is experienced
There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading
Impressions from the MRS Conference 2014
Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading
Posted in Conferences, Consumer Psychology, Events, Market Research, Marketing Research, Methods, Qualitative research
Tagged Impact 2014, models, MRS, technology
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Knowledge frameworks in qual: Jon Chandler’s seven pillars of wisdom (IMJR 55/5)
Jon Chandler’s article Seven pillars of wisdom: the idea of qualitative research made me pick up a copy of the IMJR for the first time. Continue reading
Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR
Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Posted in Consumer Psychology, Methods, Qualitative research, Technology
Tagged EEG, Electroencephalography, Galvanic Skin Response, GSR
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Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking
Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
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