Category Archives: Methods

WARC Brainy Bar 3

Posted on September 21, 2016 by

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading →

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Reference bias: what does “good” look like?

Posted on June 1, 2016 by

A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually works each year (see below). National rank in conscientiousness vs. average … Continue reading →

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Are we all anthropologists now?

Posted on March 8, 2016 by

Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading →

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What happens to today’s opinions tomorrow?

Posted on April 17, 2015 by

Byron Sharp’s How Brands Grow is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them … Continue reading →

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Crime is falling, and nobody knows why

Posted on April 27, 2014 by

Our models of reality are only models, not reality itself. We should be more realistic in expectations of what we can – and cannot – control. Continue reading →

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Nothing ever becomes real ’til it is experienced

Posted on March 31, 2014 by

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading →

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Impressions from the MRS Conference 2014

Posted on March 23, 2014 by

Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading →

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Knowledge frameworks in qual: Jon Chandler’s seven pillars of wisdom (IMJR 55/5)

Posted on December 18, 2013 by

Jon Chandler’s article Seven pillars of wisdom: the idea of qualitative research made me pick up a copy of the IMJR for the first time. Continue reading →

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Posted on June 13, 2013 by

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading →

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking

Posted on June 6, 2013 by

Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading →

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