Category Archives: Marketing

Amazon mobile: the interface dictates the behaviour

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading

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Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading

Posted in Books, Customer Experience, Events, Market Research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

Pizza Express vouchers: devaluing the brand one discount at a time

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading

Posted in Branding, Choice, Consumer Psychology, Market Research, Marketing, Marketing Research, Social Media | Tagged , , | 3 Comments

Jonathan Ive and Don Norman on beauty

Jonathan Ive, creates beauty. Don Norman helps us decode it.
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Posted in Consumer Psychology, Market Research, Marketing, Technology | Tagged , , , , , | 2 Comments

A manifesto for testing ideas

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading

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If you want to gather honey, don’t kick over the beehive…

Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading

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You are an individual. Just like everybody else.

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading

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Book review: How Brands Grow – Byron Sharp

In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , , , | 5 Comments

What is influence? Brass at Social Media Week London

The subject of ‘influence’ in social media is hotly debated. It’s sure to be a hot topic at the events and panel discussions in Social Media Week London this week. We have jumped in and added to the debate with … Continue reading

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Who counts as an expert online?

I’ve just bought a used car. It was an educational rather than an enjoyable experience. Like most people I did my information search and consideration online, and was faced with lots of information which I viewed sceptically. With a fragile male … Continue reading

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