Category Archives: Books

Oversupply, overload and overconfidence: themes from this week’s reading

Oversupply, overload and overconfidence: themes from this week’s reading Continue reading

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Confessions of an Advertising Man, 50 years on

It’s 50 years since David Ogilvy’s Confessions of an Advertising Man was published. Ogilvy’s crisp, vivid writing hasn’t suffered with age. Continue reading

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Book review: Decoded, Phil Barden

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading

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Matt Watkinson book launch: The ten principles behind great customer experiences

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading

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64 things you need to know now for then, Ben Hammersley

A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading

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You are an individual. Just like everybody else.

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading

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A new take on lifestage

New York Times journalist David Brooks has an interesting take on lifestage in his book The Social Animal. He describes the odyssey years, ‘a decade of wandering that occurs between adolescence and adulthood’. He writes: “Adulthood can be defined by … Continue reading

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Book review: How Brands Grow – Byron Sharp

In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading

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