Her Shoreditch outlet is as much gallery space as it is shop.
I like the merging of the two worlds. The setting casts the product in a new light, encouraging reinterpretation. Or maybe shoes just look better suspended. “Sometimes the best view is from the back” she says.
Having a curated selection of 20-30 choices rather than 200-300 would certainly suit me. Choice can be demotivating.
Whether this would succeed at scale or not for me misses the point: let’s celebrate a beautiful outlier.