JD Power’s Vehicle Owner Satisfaction Survey (VOSS) is the UK’s best known automotive survey. 2013’s results, based on a sample of 16,000 people, were published last month by Whatcar? magazine.
Whilst it is billed as being the ultimate guide to car ownership, for me it always poses more questions than answers. Small differences in performance from the top (83%) to bottom (70.2%) limit the survey’s usefulness.
If the worst car available on the market really gets 7 out of 10 from its owner, and the best 8 out of 10, you start asking questions about methodology. Overemphasis on the ephemerally termed “driver appeal” is perhaps to blame – it accounts for a third of the score.
I’d rely on expert reviews if I was buying a new motor.
Perhaps the main benefit of the survey is to encourage manufacturers to raise their game. Reliability niggles that might otherwise receive no publicity are flagged.
League table envy, now that focuses the mind.