MRS award nomination

Brass have been nominated for the ASC / MRS Technology Award 2011 for our tool The online influence map. 

This is our analysis tool to score, rank and visualise the level of influence social media contributors (bloggers and tweeters) have. It can be applied to any topic area and outputs findings in a highly visual, easy to understand manner – like the screengrab above.

Clients often ask for help with their social media strategy – how to engage with their audiences using social media websites – and we use the tool to answer common questions about their target audience, namely:

1.         Where do my audience go online?

2.         What do they do there?

3.         Who are the key influencers for our brand?

4.         Who are they engaging with?

5.         What are they talking about that is relevant to our brand?

6.         What topics can we get involved with as a brand?

7.         How should we approach these influencers?

It is to our knowledge the first market research tool to focus on connectedness as a measure of social media influence.  It provides an objective means of creating a social media strategy for brands in their given topic area.

The team is really pleased to get recognition for their work, and because we get an extra Christmas night out for the awards dinner. The nomination makes it three years in a row following our success last year in the B2B category with the Royal Mail Opinion Forum, and a nomination for New Consumer Insights in 2009.

Fingers crossed for December 12th…

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About Simon Shaw

I'm a Director at a communications agency. I'm interested in marketing, market research & consumer psychology. The views expressed are not necessarily those of my employer.
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