Tag Archives: technology

The end of the recruiter?

Posted on April 10, 2013 by

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading →

Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX | Tagged , , | 2 Comments

Amazon mobile: the interface dictates the behaviour

Posted on March 25, 2013 by

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading →

Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Posted on February 17, 2013 by

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading →

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

7 skills that separate great from average researchers: originally published on Brand Republic

Posted on January 22, 2013 by

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading →

Posted in Careers, Market research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

Twitter surveys: the respondent experience

Posted on January 12, 2013 by

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading →

Posted in Market research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

64 things you need to know now for then, Ben Hammersley

Posted on July 30, 2012 by

A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading →

Posted in Books, Social Media, Technology | Tagged , , , | Leave a comment

Let the evidence fit the theory

Posted on April 13, 2012 by

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading →

Posted in Consumer Psychology, Demographic change, Methods, Technology | Tagged , , , , , , , , , , | Leave a comment

Usability in practice: Guest lecture at the School of Computing and Engineering, University of Huddersfield

Posted on March 16, 2012 by

Mark Kelly and I gave a guest lecture to students studying Interaction Design earlier this month: how we build websites and the role user feedback plays in the process.

Continue reading →

Posted in Marketing Research | Tagged , , , , , | 1 Comment

eBay and termite mounds: why the network is the best designer

Posted on October 8, 2010 by

I just read Malcolm Gladwell’s recent New Yorker article with interest (Why the revolution will not be tweeted). Addressing the role that social media plays in activism, he delicately skewers the level of engagement members of a Facebook group have … Continue reading →

Posted in Marketing Research | Tagged , , | 2 Comments

Two facebook groups and a social network that caught my eye

Posted on September 6, 2010 by

I’m interested in how people use social networks. As brands encroach ever further into what were designed to be social spaces, I’m trying to understand the boundary between public and private, social lives and work lives, frivolity and seriousness.   The … Continue reading →

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