Tag Archives: research

7 skills that separate great from average researchers: originally published on Brand Republic

Posted on January 22, 2013 by

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading →

Posted in Careers, Market research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

Twitter surveys: the respondent experience

Posted on January 12, 2013 by

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading →

Posted in Marketing Research, Social Media, Market research | Tagged , , , , , , , , , | 2 Comments

Let the evidence fit the theory

Posted on April 13, 2012 by

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading →

Posted in Consumer Psychology, Demographic change, Methods, Technology | Tagged , , , , , , , , , , | Leave a comment