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Tag Archives: models
Surveys aren’t always the answer: actual vs. self-reported alcohol consumption
Asking how people much they drink has three major flaws Continue reading
Posted in Market research
Tagged Alcohol consumption, BBC, Market Research, models, social desirability bias, Social norms, UCL
1 Comment
Usability in practice: Guest lecture at the School of Computing and Engineering, University of Huddersfield
Mark Kelly and I gave a guest lecture to students studying Interaction Design earlier this month: how we build websites and the role user feedback plays in the process.
Posted in Marketing Research
Tagged Guest lecture, Market Research, models, technology, Usability, Web design
1 Comment
MRS award nomination
Brass have been nominated for the ASC / MRS Technology Award 2011 for our tool The online influence map. This is our analysis tool to score, rank and visualise the level of influence social media contributors (bloggers and tweeters) have. … Continue reading
Byron Sharp’s world of cognitive misers
In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading
Understanding consumers
Most of the issues market research seeks to answer are complex: overlapping several methods that cover attitudes, behaviour and context give us the best chance of getting us to a solution.
Continue reading
Self / awareness
I‘ve been trying to compile a presentation about objectivity, subjectivity and truth. I’m attempting to describe how understanding consumer behaviour requires you a) combine methodologies so that you’re shining a light from many different angles, and b) to understand yourself, … Continue reading
