Tag Archives: Market Research

Surveys aren’t always the answer: actual vs. self-reported alcohol consumption

Posted on February 27, 2013 by

Asking how people much they drink has three major flaws Continue reading →

Posted in Market research | Tagged , , , , , , | 1 Comment

Twitter surveys: the respondent experience

Posted on January 12, 2013 by

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading →

Posted in Market research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

Inspiration in retail

Posted on October 2, 2012 by

If the role of the web for grocery retail is to escape the drudgery of the weekly shop, is the role of the store to inspire? Continue reading →

Posted in Choice, Consumer Psychology, Market research, Marketing Research, Retail | Tagged , , , , , , | 2 Comments

Owners vs. experts: the JD Power UK car satisfaction survey 2012

Posted on June 23, 2012 by

Why do experts and owners come to such different conclusions? Most importantly, if you’re trying to decide what to buy – which do you rely on? Continue reading →

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Let the evidence fit the theory

Posted on April 13, 2012 by

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading →

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Usability in practice: Guest lecture at the School of Computing and Engineering, University of Huddersfield

Posted on March 16, 2012 by

Mark Kelly and I gave a guest lecture to students studying Interaction Design earlier this month: how we build websites and the role user feedback plays in the process.

Continue reading →

Posted in Marketing Research | Tagged , , , , , | 1 Comment

WARC conference: Online research now & next

Posted on March 5, 2012 by

There’s a pattern here, of sorts. The research industry pushes out boring surveys. Clients want innovation. Agencies complain about timescales and budgets. We all get together at conferences to vent… and then we go back to the office and forget and about it until next year. Continue reading →

Posted in Conferences, Marketing Research, Technology, WARC | Tagged , , , , , | 2 Comments

A manifesto for testing ideas

Posted on February 28, 2012 by

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading →

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You are an individual. Just like everybody else.

Posted on January 13, 2012 by

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading →

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Is asking “why” a reckless act?

Posted on November 17, 2011 by

“People are rational? Nope. People make good witnesses of their own lives? Nope. People will give you the same answer before and after lunch? Er…nope.” Tom Ewing on the Marketing Society’s blog The consensus on how humans make decisions has … Continue reading →

Posted in Behavioural Economics, Consumer Psychology, Marketing Research | Tagged , | 2 Comments