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Tag Archives: creativity
Inspiration in retail
If the role of the web for grocery retail is to escape the drudgery of the weekly shop, is the role of the store to inspire? Continue reading
A manifesto for testing ideas
Advertising research ignites passion like no other area.
The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative. Continue reading
Posted in Marketing, Marketing Research, Methods
Tagged advertising research, creative types, creativity, Market Research, marketing, pre testing, skinny jeans
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