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Tag Archives: Books
You are an individual. Just like everybody else.
The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading
Posted in Books, Consumer Psychology, Marketing
Tagged Books, identity, Mark Earls, Market Research, network simulations, Social behaviour, Social media, Tattoos
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Byron Sharp’s world of cognitive misers
In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading
