Tag Archives: Advertising

Advertising that breaks the fourth wall is doing my head in

Posted on April 22, 2013 by

Self-referential advertising abounds. Continue reading →

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

Book review: Decoded, Phil Barden

Posted on March 5, 2013 by

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading →

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments

Twitter surveys: the respondent experience

Posted on January 12, 2013 by

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading →

Posted in Market research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

7 reasons Comet failed

Posted on November 4, 2012 by

Comet’s failure paints a bleak picture for bricks and mortar retail. Today’s Observer summed up its woes concisely. Clear themes stand out: Continue reading →

Posted in Market research, Retail, Strategy | Tagged , , , | 1 Comment

WARC conference: Online research now & next

Posted on March 5, 2012 by

There’s a pattern here, of sorts. The research industry pushes out boring surveys. Clients want innovation. Agencies complain about timescales and budgets. We all get together at conferences to vent… and then we go back to the office and forget and about it until next year. Continue reading →

Posted in Conferences, Marketing Research, Technology, WARC | Tagged , , , , , | 2 Comments