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Tag Archives: advertising research
WARC conference: Online research now & next
There’s a pattern here, of sorts. The research industry pushes out boring surveys. Clients want innovation. Agencies complain about timescales and budgets. We all get together at conferences to vent… and then we go back to the office and forget and about it until next year. Continue reading
Posted in Conferences, Marketing Research, Technology, WARC
Tagged Advertising, advertising research, Ben Hammersley, Conferences, Market Research, WARC
2 Comments
A manifesto for testing ideas
Advertising research ignites passion like no other area.
The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative. Continue reading
Posted in Marketing, Marketing Research, Methods
Tagged advertising research, creative types, creativity, Market Research, marketing, pre testing, skinny jeans
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