Comments for changing my mind

Comment on Advertising that breaks the fourth wall is doing my head in by silvermoo2

silvermoo2 — Thu, 25 Apr 2013 19:32:21 +0000

Similarly, many radio ads are now trying to make a virtue out of the necessity of including the t’s and c’s by referencing them in the main part of the ad. You can understand the temptation to do so, but it does get old quite quickly.

Comment on Advertising that breaks the fourth wall is doing my head in by Simon Shaw

Simon Shaw — Tue, 23 Apr 2013 06:37:05 +0000

I’d forgotten about those Simon. How could I have overlooked the Winner?

It’s the tone that feels different now. To me, all too often ingratiating rather than subversive.

Comment on Advertising that breaks the fourth wall is doing my head in by Tyler Smith

Tyler Smith — Tue, 23 Apr 2013 03:50:59 +0000

It is true they're getting wittier and wittier with their come backs. They're also getting political, like the way Oreo did the whole rainbow Oreo to show their support for LGBT Rights. Advertisements are doing a lot more then just showing the product. I also thought the 'Ship Happens' that KMart came up with is rather clever. Black and White Paper

Comment on Advertising that breaks the fourth wall is doing my head in by Simon Riley

Simon Riley — Mon, 22 Apr 2013 22:33:31 +0000

The most recent Go Compare ads are a positive example of that. The Stephen Merchant Barclay’s ads are another one. But it’s long been a comedic trope in advertising, from Michael Winner’s “calm down dear, it’s a commercial” back to Vic and Bob’s “Cadbury’s Boost: slightly rippled with a flat underside” in the early 90s and I’m sure many before that. But yes where it used to be subversive it’s now part of the wallpaper.

Sent from my iPhone

Comment on The end of the recruiter? by Simon Shaw

Simon Shaw — Thu, 11 Apr 2013 09:53:40 +0000

Good build Gemma

Telephone screening would be essential

I’d be wary of using something like this for anything more than a pilot right now

That said, it’s chipping away at the recruiter’s role

In 10 years time we may all be relying more on decentralised ad hoc help for tasks generally – MR could piggyback this trend

Comment on The end of the recruiter? by gemma

gemma — Thu, 11 Apr 2013 08:42:54 +0000

I agree…to an extent. I don’t think the internet could replace the ‘human filtering’ I’d expect from (good) recruiters to recruit respondents who were confident enough to contribute in a group setting and didn’t have terrible BO / swear ten times a minute etc.

I also run client/agency/respondent workshops where I need articulate individuals who are confident enough not to wilt into the background in that kind of environment and you can’t filter that online – perhaps unless you used Skype?

Comment on Matt Watkinson book launch: The ten principles behind great customer experiences by kathrynatkins

kathrynatkins — Sat, 06 Apr 2013 00:31:16 +0000

I am intrigued by Matt’s book. I met one of the authors of another excellent book on CX, Jeofrey Bean (the co-author is Sean Van Tyne). I do not think Jeof drives a Porsche of any color. Great post. Love the Leica video. They had me at the white gloves, but the clicks of the lens pushed it over the top.

Comment on Matt Watkinson book launch: The ten principles behind great customer experiences by Senteo Launches New Recommended Reading List for Customer Experience, Customer Relationship Management and Loyalty Topics | Senteo.net

Mon, 25 Mar 2013 22:04:03 +0000

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Comment on Amazon mobile: the interface dictates the behaviour by Simon Shaw

Simon Shaw — Mon, 25 Mar 2013 20:37:48 +0000

I thought so Varun, cheers

Comment on Amazon mobile: the interface dictates the behaviour by varun321

varun321 — Mon, 25 Mar 2013 20:35:57 +0000

That’s interesting thing to think about…