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Category Archives: Social Media
Advertising that breaks the fourth wall is doing my head in
Self-referential advertising abounds. Continue reading
Posted in Marketing, Planning, Social Media, Strategy
Tagged Advertising, Breaking the Fourth Wall, Go Compare, Honda, Three
4 Comments
The end of the recruiter?
Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading
Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX
Tagged Henry Tsai, TaskRabbit, technology
2 Comments
Twitter surveys: the respondent experience
The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading
Pizza Express vouchers: devaluing the brand one discount at a time
With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading
Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media
Tagged Brand value, Discount vouchers, Pizza Express
2 Comments
64 things you need to know now for then, Ben Hammersley
A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading
Posted in Books, Social Media, Technology
Tagged Ben Hammersley, Social behaviour, Social media, technology
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MRS award nomination
Brass have been nominated for the ASC / MRS Technology Award 2011 for our tool The online influence map. This is our analysis tool to score, rank and visualise the level of influence social media contributors (bloggers and tweeters) have. … Continue reading
What is influence? Brass at Social Media Week London
The subject of ‘influence’ in social media is hotly debated. It’s sure to be a hot topic at the events and panel discussions in Social Media Week London this week. We have jumped in and added to the debate with … Continue reading
Posted in Marketing, Social Media
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