-
Recent Posts
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- June 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
Categories
- Awards
- Behavioural Economics
- Books
- Branding
- Careers
- Cars
- Choice
- Conferences
- Consumer Psychology
- Customer Experience
- Decision Science
- Demographic change
- Events
- Market research
- Marketing
- Marketing Research
- Methods
- Planning
- Qualitative research
- Retail
- Social Media
- Strategy
- Technology
- Television
- UX
- WARC
Blogs I Follow
- movementmuse
- Social Capital Blog
- behaviouraldesign.wordpress.com
- azizonomics
- Paul Mason
- we make money not art
- Brand Truth - Brand Strategy Consulting, Melbourne
- Jonathan MacDonald
- Future Perfect
- NYT > David Brooks
- You Are Not So Smart
- PsyBlog
- danah boyd | apophenia
- canalside view
- Inspector Insight
- davetrott
- Strangers on the Shore
- (almost) always thinking
Category Archives: Qualitative research
Stories sell, so get storytelling
It’s been a month since the MRS Conference. Like previous years it was a good mix of networking and inspiration of different hues. Caroline Hayter‘s session on how storytelling techniques can help us deliver projects is the one which made the most vivid impression on me. Continue reading
Posted in Conferences, Market research, Methods, Qualitative research
Tagged MRS Conference 2013
Leave a comment
The end of the recruiter?
Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading
Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX
Tagged Henry Tsai, TaskRabbit, technology
2 Comments
7 skills that separate great from average researchers: originally published on Brand Republic
There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading
Posted in Careers, Market research, Marketing Research, Qualitative research, Technology
Tagged Brand Republic, business, Careers, marketing, Our Price, research, technology
2 Comments
Grayson Perry: decoding the British class system
“Nothing has as strong an influence on our aesthetic taste as the social class in which we grow up.” Continue reading
Deconstructing qual: the Unilever Qualitative Researcher Accreditation Programme
There was suspiciously little competition for the canapés at the Association for Qualitative Research’s AGM on Wednesday. Hunger was stunted. A delegation from Unilever had come to quell the hearsay about their qualitative research accreditation programme. Concerned at the variation … Continue reading
