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Category Archives: Planning
Advertising that breaks the fourth wall is doing my head in
Self-referential advertising abounds. Continue reading
Posted in Marketing, Planning, Social Media, Strategy
Tagged Advertising, Breaking the Fourth Wall, Go Compare, Honda, Three
4 Comments
Matt Watkinson book launch: The ten principles behind great customer experiences
Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading
Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy
Tagged #ogilvychange, Design, Matt Watkinson, Rory Sutherland, technology, Web design
2 Comments
What do you do to win, when you can’t afford to lose? Alistair Campbell at the APG’s Worlds Collide event
The Account Planning Group brought together four people with radically different ideas to share their ideas about strategy: what it is, how to decide and execute it. Continue reading
Posted in Events, Planning, Strategy
Tagged account planning group, Alastair Campbell, APG, david droga, jeremy gilley, monica lewinski scandal, politics, Strategy
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Grayson Perry: decoding the British class system
“Nothing has as strong an influence on our aesthetic taste as the social class in which we grow up.” Continue reading
If you want to gather honey, don’t kick over the beehive…
Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading
Some more on choice
Professor Renata Saleci’s recent talk at the RSA is a useful addition to the literature on choice, part of the RSA Animate series. She views choice sceptically – as reflected in the title of her recent book The Tyranny … Continue reading
Behavioural economics – implications for research and planning
I’ve been thinking about what behavioural economics (BE) means for research and planning. How do incorporate ‘decision science’ into research? How do we line up our recommendations so that they can easily be picked up by others trying to inculcate … Continue reading
