Category Archives: Methods

Stories sell, so get storytelling

Posted on April 26, 2013 by

It’s been a month since the MRS Conference. Like previous years it was a good mix of networking and inspiration of different hues. Caroline Hayter‘s session on how storytelling techniques can help us deliver projects is the one which made the most vivid impression on me. Continue reading →

Posted in Conferences, Market research, Methods, Qualitative research | Tagged | Leave a comment

Let the evidence fit the theory

Posted on April 13, 2012 by

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading →

Posted in Consumer Psychology, Demographic change, Methods, Technology | Tagged , , , , , , , , , , | Leave a comment

A manifesto for testing ideas

Posted on February 28, 2012 by

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading →

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