Category Archives: Marketing

Advertising that breaks the fourth wall is doing my head in

Posted on April 22, 2013 by

Self-referential advertising abounds. Continue reading →

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

Amazon mobile: the interface dictates the behaviour

Posted on March 25, 2013 by

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading →

Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Posted on February 17, 2013 by

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading →

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

Pizza Express vouchers: devaluing the brand one discount at a time

Posted on November 14, 2012 by

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading →

Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media | Tagged , , | 2 Comments

Jonathan Ive and Don Norman on beauty

Posted on May 26, 2012 by

Jonathan Ive, creates beauty. Don Norman helps us decode it.
Continue reading →

Posted in Consumer Psychology, Market research, Marketing, Technology | Tagged , , , , , | 2 Comments

A manifesto for testing ideas

Posted on February 28, 2012 by

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading →

Posted in Marketing, Marketing Research, Methods | Tagged , , , , , , | Leave a comment

If you want to gather honey, don’t kick over the beehive…

Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading →

Video | Posted on February 7, 2012 by | Tagged , , , , | 1 Comment

You are an individual. Just like everybody else.

Posted on January 13, 2012 by

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading →

Posted in Books, Consumer Psychology, Marketing | Tagged , , , , , , , | Leave a comment

Byron Sharp’s world of cognitive misers

Posted on May 19, 2011 by

In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading →

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , | 4 Comments

What is influence? Brass at Social Media Week London

Posted on February 9, 2011 by

The subject of ‘influence’ in social media is hotly debated. It’s sure to be a hot topic at the events and panel discussions in Social Media Week London this week. We have jumped in and added to the debate with … Continue reading →

Posted in Marketing, Social Media | Leave a comment