Category Archives: Marketing Research

Stories sell, so get storytelling

Posted on April 26, 2013 by

It’s been a month since the MRS Conference. Like previous years it was a good mix of networking and inspiration of different hues. Caroline Hayter‘s session on how storytelling techniques can help us deliver projects is the one which made the most vivid impression on me. Continue reading →

Posted in Conferences, Market research, Methods, Qualitative research | Tagged | Leave a comment

The end of the recruiter?

Posted on April 10, 2013 by

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading →

Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX | Tagged , , | 2 Comments

Book review: Decoded, Phil Barden

Posted on March 5, 2013 by

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading →

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments

Surveys aren’t always the answer: actual vs. self-reported alcohol consumption

Posted on February 27, 2013 by

Asking how people much they drink has three major flaws Continue reading →

Posted in Market research | Tagged , , , , , , | 1 Comment

Matt Watkinson book launch: The ten principles behind great customer experiences

Posted on February 17, 2013 by

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading →

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

7 skills that separate great from average researchers: originally published on Brand Republic

Posted on January 22, 2013 by

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading →

Posted in Careers, Market research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

Twitter surveys: the respondent experience

Posted on January 12, 2013 by

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading →

Posted in Market research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

Pizza Express vouchers: devaluing the brand one discount at a time

Posted on November 14, 2012 by

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading →

Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media | Tagged , , | 2 Comments

7 reasons Comet failed

Posted on November 4, 2012 by

Comet’s failure paints a bleak picture for bricks and mortar retail. Today’s Observer summed up its woes concisely. Clear themes stand out: Continue reading →

Posted in Market research, Retail, Strategy | Tagged , , , | 1 Comment

Inspiration in retail

Posted on October 2, 2012 by

If the role of the web for grocery retail is to escape the drudgery of the weekly shop, is the role of the store to inspire? Continue reading →

Posted in Choice, Consumer Psychology, Market research, Marketing Research, Retail | Tagged , , , , , , | 2 Comments