Category Archives: Consumer Psychology

Book review: Decoded, Phil Barden

Posted on March 5, 2013 by

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading →

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments

Pizza Express vouchers: devaluing the brand one discount at a time

Posted on November 14, 2012 by

With the gross margin on pizza being around 80% there’s definitely room for some sales promotion, but discounting has devalued the Pizza Express brand. Continue reading →

Posted in Branding, Choice, Consumer Psychology, Market research, Marketing, Marketing Research, Social Media | Tagged , , | 2 Comments

Inspiration in retail

Posted on October 2, 2012 by

If the role of the web for grocery retail is to escape the drudgery of the weekly shop, is the role of the store to inspire? Continue reading →

Posted in Choice, Consumer Psychology, Market research, Marketing Research, Retail | Tagged , , , , , , | 2 Comments

Grayson Perry: decoding the British class system

Posted on August 14, 2012 by

“Nothing has as strong an influence on our aesthetic taste as the social class in which we grow up.” Continue reading →

Posted in Consumer Psychology, Market research, Marketing Research, Planning, Qualitative research, Television | Tagged , , , | 2 Comments

Jonathan Ive and Don Norman on beauty

Posted on May 26, 2012 by

Jonathan Ive, creates beauty. Don Norman helps us decode it.
Continue reading →

Posted in Consumer Psychology, Market research, Marketing, Technology | Tagged , , , , , | 2 Comments

Let the evidence fit the theory

Posted on April 13, 2012 by

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading →

Posted in Consumer Psychology, Demographic change, Methods, Technology | Tagged , , , , , , , , , , | Leave a comment

If you want to gather honey, don’t kick over the beehive…

Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading →

Video | Posted on February 7, 2012 by | Tagged , , , , | 1 Comment

You are an individual. Just like everybody else.

Posted on January 13, 2012 by

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading →

Posted in Books, Consumer Psychology, Marketing | Tagged , , , , , , , | Leave a comment

Is asking “why” a reckless act?

Posted on November 17, 2011 by

“People are rational? Nope. People make good witnesses of their own lives? Nope. People will give you the same answer before and after lunch? Er…nope.” Tom Ewing on the Marketing Society’s blog The consensus on how humans make decisions has … Continue reading →

Posted in Behavioural Economics, Consumer Psychology, Marketing Research | Tagged , | 2 Comments

Some more on choice

Posted on September 15, 2011 by

Professor Renata Saleci’s recent talk at the RSA is a useful addition to the literature on choice, part of the RSA Animate series.   She views choice sceptically – as reflected in the title of her recent book The Tyranny … Continue reading →

Posted in Choice, Consumer Psychology, Planning, Technology | Tagged | 1 Comment