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Category Archives: Conferences
Stories sell, so get storytelling
It’s been a month since the MRS Conference. Like previous years it was a good mix of networking and inspiration of different hues. Caroline Hayter‘s session on how storytelling techniques can help us deliver projects is the one which made the most vivid impression on me. Continue reading
Posted in Conferences, Market research, Methods, Qualitative research
Tagged MRS Conference 2013
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WARC conference: Online research now & next
There’s a pattern here, of sorts. The research industry pushes out boring surveys. Clients want innovation. Agencies complain about timescales and budgets. We all get together at conferences to vent… and then we go back to the office and forget and about it until next year. Continue reading
Posted in Conferences, Marketing Research, Technology, WARC
Tagged Advertising, advertising research, Ben Hammersley, Conferences, Market Research, WARC
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