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Category Archives: Books
Matt Watkinson book launch: The ten principles behind great customer experiences
Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading
Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy
Tagged #ogilvychange, Design, Matt Watkinson, Rory Sutherland, technology, Web design
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64 things you need to know now for then, Ben Hammersley
A unifying theme is that “…etiquette around usage lags way behind the technological capabilities”. We’re in the midst of profound technological shift and are still working out the right balance in many areas of our lives. Continue reading
Posted in Books, Social Media, Technology
Tagged Ben Hammersley, Social behaviour, Social media, technology
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You are an individual. Just like everybody else.
The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading
Posted in Books, Consumer Psychology, Marketing
Tagged Books, identity, Mark Earls, Market Research, network simulations, Social behaviour, Social media, Tattoos
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A new take on lifestage
New York Times journalist David Brooks has an interesting take on lifestage in his book The Social Animal. He describes the odyssey years, ‘a decade of wandering that occurs between adolescence and adulthood’. He writes: “Adulthood can be defined by … Continue reading
Byron Sharp’s world of cognitive misers
In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading
