TaskRabbit is a work bulletin board connecting busy people with long to-do-lists to those with time on their hands.
People post tasks, the site sets the price, and interested parties respond. Once the task is complete, the money changes hands.
As well as delivery, cleaning and handyman tasks, it’s used to recruit respondents for market research.
Henry Tsai has written a great summary about how he used TaskRabbit to recruit people for a UX project.
His experience showed it to be quick, cheap and reliable.
The benefits mean that there must be opportunities for qual recruitment more generally. I could see it working for telephone interviews.
Posting up a general task description (e.g. “Looking for internet users aged 25-44) and following up with a screener looks like the best way to go.
Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different?