-
Recent Posts
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- June 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
Categories
- Awards
- Behavioural Economics
- Books
- Branding
- Careers
- Cars
- Choice
- Conferences
- Consumer Psychology
- Customer Experience
- Decision Science
- Demographic change
- Events
- Market research
- Marketing
- Marketing Research
- Methods
- Planning
- Qualitative research
- Retail
- Social Media
- Strategy
- Technology
- Television
- UX
- WARC
Blogs I Follow
- Social Capital Blog
- behaviouraldesign.wordpress.com
- azizonomics
- Paul Mason
- we make money not art
- Brand Truth - Brand Strategy Consulting, Melbourne
- Jonathan MacDonald
- Future Perfect
- NYT > David Brooks
- You Are Not So Smart
- PsyBlog
- danah boyd | apophenia
- canalside view
- Inspector Insight
- davetrott
- Strangers on the Shore
- (almost) always thinking
Monthly Archives: February 2012
A manifesto for testing ideas
Advertising research ignites passion like no other area.
The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative. Continue reading
Posted in Marketing, Marketing Research, Methods
Tagged advertising research, creative types, creativity, Market Research, marketing, pre testing, skinny jeans
Leave a comment
If you want to gather honey, don’t kick over the beehive…
Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading
